The mental shift that makes fresh feeding easy: this is perishable food, exactly like the chicken in your fridge. Kibble taught pet owners that dog food is shelf-stable and forgiving - fresh food isn't, and every storage rule follows from that one fact.
Deliveries go into the fridge or freezer promptly on arrival, packs carry dates you actually follow, and anything that smells or looks off gets discarded the way you'd discard questionable leftovers. Owners who internalize this one idea rarely have storage problems at all.


